We saw that we were connected to Nick Abouzeid, and we asked Packy McCormick, an investor in Heyday, to introduce us.Īsk for support from engaged Product Hunt users within your networkĪgain, upvotes from engaged users are more valuable than ones from new accounts. We used Upvote Bell to identify a top hunter. We didn’t want to leave anything up to chance. It’s up for debate whether or not having your product posted by a specific “hunter” (the person who posts your product) will improve your chances of being featured on Product Hunt. Our goal was Top Product, so we launched on Monday. That means it’s easier to make it to the top of the leaderboard. Product Hunt sees lower traffic on Monday, Friday, Saturday, and Sunday. Tuesday, Wednesday, and Thursday are high traffic, and high competition days on Product Hunt. If you have a different goal, your strategy might look a bit different. This goal shaped the rest of our strategy. We through that we could improve our chances of raising if we were able to tell investors, “Heyday won #1 Product of the Day on Product Hunt!” We launched Heyday on Product Hunt to build a sense of momentum while we were in the middle of raising our seed round. His advice can be boiled down to a few key points: Pejman is the founder of Reflective, a product that won Product Hunt’s #1 Product of the Day award. We reached out to our friend Pejman Pour-Moezzi. ![]() Get advice from past Product of the Day makers We also knew that we had a lot more to learn. Once we understood this, we built a launch strategy to get upvotes from as many engaged Product Hunt users as possible. That’s because Upvotes from engaged Product Hunt users carry more weight than ones from accounts that are new or that have low activity. The second place product has more votes than the first place product. Upvotes determine your position on Product Hunt’s homepage.ĭid you notice anything weird about the picture above? If a Product Hunt visitor likes your product, they “upvote” it. If you only remember one thing from this post, remember that not all upvotes are counted equally by Product Hunt’s algorithm. The secret to a successful launch on Product Hunt A handful of them are launched by people who know what it takes to succeed on Product Hunt. On any given day, your product competes against dozens of other products for visibility. Launch on Product Hunt without advanced planning, and your success will be determined largely by luck. If you achieve #1 Product of the day, you might be included in Product Hunt’s newsletter which is read by 420,000 subscribers. When you launch your product, a percentage of that traffic will turn into users of your product. “Makers” of new products launch on Product Hunt because 4 million people interested in new products visit the website every month ( source). Product Hunt is a place where people share and discover new products. You might feel intimidated if you’re preparing to launch your startup on Product Hunt, but have no fear!Īfter reading this article, you’ll know the secret to success on Product Hunt, walk away with a proven launch strategy, see benchmark metrics from our launch, and have an actionable launch checklist that we used to reach the top of Product Hunt’s leaderboard. Our AI-powered research assistant won #1 Product of the Day, #1 Product of the Week, #1 Product of the Month, and was featured in multiple Product Hunt newsletters. ![]() I had never managed to crack the Top 5 products of the day, until we launched Heyday in April 2022. I’ve launched multiple products on Product Hunt.
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